De Herenkliniek breaks the taboo: The Brosectomy is here

De Herenkliniek breaks the taboo: The Brosectomy is here

The taboo that no one needs

Ask any man if he has ever thought about a vasectomy, and chances are the conversation will be cut short soon. Not because the answer is “no”, but because the subject feels uncomfortable. A vasectomy is surrounded by silence, half-jokes and persistent misunderstandings.

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And that is strange. Because the facts speak for themselves: a vasectomy is one of the safest and most effective forms of contraception, the procedure takes an average of fifteen minutes under local anaesthesia, and recovery is usually quick. Yet it remains a topic that men rarely discuss among themselves. The result? Men who have known for a long time that they don't want (more) children are delaying the decision — not out of doubt, but out of silence.

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The Brosectomy: Opening the Conversation

Today, De Herenkliniek is launching De Brosectomy — and let's be clear about that right away: this is not a sales ploy and not an attempt to convince men. This is an invitation to have the conversation.

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The concept is deliberately simple: if you and a friend both have a vasectomy performed at De Herenkliniek on the same day, you will both receive a €25 discount. The discount is nice, but that's not where the real profit is. The Brosectomy gives men a reason to broach the subject. To tell a friend, “Hey, I'm doing this. You too?”

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That is the breakthrough. Not the €25, but the moment two men talk openly about a choice they may have been considering for years. From research and from our own practice, we know that men who have spoken to someone close to them about a vasectomy feel more confident in their decision. The Brosectomy facilitates exactly that conversation.

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How does it work?

Once you have scheduled a vasectomy at De Herenkliniek, you will have the option to alert a friend via WhatsApp, email or a shareable link. In addition, no personal information about your friend is shared with us — the message is sent directly from your own device.

If your friend subsequently also books a vasectomy and you have surgery on the same day, you will both receive a €25 discount. It's that simple.

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The rules of the game

1. Operated together on the same day. The discount applies if both procedures are performed on the same day at De Herenkliniek. The booking time itself does not matter.

2. Both €25 off. Both the referrer and the new patient receive a €25 discount on the treatment.

3. Once per patient. Each patient can make use of the Brosectomy discount once.

4. Cannot be combined. The Brosectomy discount cannot be combined with other promotions or discounts.

5. No obligation, no pressure. Sharing the link is purely informative. Your friend decides completely for himself whether he wants to make an appointment. The Brosectomy is an invitation to an interview, never busy making a medical decision.

6. Privacy guaranteed. We do not receive personal information from your friend via the sharing mechanism. Only when he makes an appointment himself, do we process his data in accordance with our privacy statement.

7. Discount will be deducted upon payment. The €25 will be deducted from the total amount of the treatment.

8. Reservation of change. De Herenkliniek reserves the right to change or terminate the promotion at any time.

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Why De Herenkliniek does this?

Every day, we see in our practice what happens when men do have the conversation. The relief. The recognition. The realization that they are not the only ones thinking about this. The Brosectomy is our answer to a culture where men talk about everything — except this.

We are well aware that a vasectomy is a personal, medical decision. We don't want to change that with any action. What we do want is to make it easier to talk about it at all. If De Brosectomy gets two friends to openly discuss this topic for the first time, the program has already reached its goal — regardless of whether a booking follows.

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About The Men's Clinic

De Herenkliniek specializes in vasectomies and offers quick appointments, personal guidance and expert care at multiple locations in the Netherlands. Our doctors perform the procedure under local anaesthesia, so you can go home the same day. More information or make an appointment right away? Go to www.deherenkliniek.nl.
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The Brosectomy — legends aren't born alone.

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